Episode 28: My 6 Step Process to Updating My Content Marketing Strategy

Hey friends, hey, welcome to another episode of HER 360. In today’s episode, we’re going to be talking about My 6 Step Process to Updating My Content Marketing Strategy and I can not wait to hear what you’ve got to say.

This episode felt really good to record and I’m excited to continue to help you in the upcoming episodes refine your marketing strategies online and get to the revenue you’re trying to make.

If you’ve got questions about today’s episode please leave them below in the comments.

My team and I will collect them and prepare an answer for them during one of our upcoming Instagram lives scheduled to begin in late October.




  1. Looked at What I Am Good At and What I’m Willing to Do
  2. What will require my time versus what I can offload to someone else
  3. Which platforms am I going to focus on
  4. When will I create my content
  5. How am I going to make money around my content
  6. What are my KPIs and how often will I measure them


  1. Pre Recorded Video on YouTube for the Lifestyle Brand & Podcast Audio for the Marketing Business is going to be my focus
  2. I will spend a max of 2 hours a week pre-recording video and audio content then pass off the distribution to my assistant, I’ll also dedicate about an hour and a half a week getting with my family to create fun and entertaining Reels for Instagram
    1. Our distribution will consist of small video clips from what we record on YouTube to be distributed on Instagram and surrounded by family friend Reels
    2. Our Podcast will serve as audio content for podcast networks but will also serve as our weekly business blog post because that’s where it’s hosted so it’s killing two birds with 1 stone
      1. We’ll distribute the podcast in a similar fashion to our YouTube videos taking 2-3 audio clips and making reels out of them with me demonstrating what I’m talking about
    3. I’ve got time-slotted out on Tuesdays for my Pre Recordings so I don’t conduct any client meetings on those days
    4. We’ll monetize in a similar fashion as we’ve been doing by brand partnerships and campaigns as well as self-paced courses for marketing clients to take and apply on their own or train their teams
    5. My KPI’s will be views and downloads as well as the number of conversions I’m getting in course sales and measuring the traffic sources in my analytics accounts, more on that to come


  1. Sign up to get text and email notifications for when new episodes release -> https://bit.ly/NotifyHER360 –
  2. Subscribe to the Vault to learn the practical steps through video demonstrations on how to execute what we’re discussing on the show {Join the waiting list at this URL -> https://kaewhitaker.com/courses/the-vault-waiting-list-page/ <-}
  3. Follow us on Instagram particularly in my stories as that’s where I’ll be posting daily polls and Q&As from the episodes
  4. Leave a review and tell me what you liked about today’s episode
  5. Get your hands on The Social Media Takedown Course here —>>> https://kaes-courses.thinkific.com/courses/the-social-media-takedown


Kae Whitaker

Kae is the founder of Kae Whitaker Media Group, a boutique digital marketing firm located in Katy, TX.

No Comments

Post A Comment