Hey friends, hey, welcome to another episode of HER 360. In today’s episode, we’re going to be talking about phase I of my content planning process which is all about research, research, research! 

In this episode, I break down the process I’ve been using to research high-quality content ideas to help me create longer-form content that can then be repurposed over my entire online medium. 

I have to say that this is probably the most important part of my process, and if I can be completely honest the part that takes the longest to execute, but when I follow this process to a T, I find myself with a much higher quality piece of content that tends to serve my business goals for months on end, and that’s what I hope for you to accomplish. 

If you’ve got questions about today’s episode please leave them below in the comments.

My team and I will collect them and prepare an answer for them during one of our upcoming Instagram lives scheduled to begin in late October, early November.




In order to create a solid piece of cornerstone content we have to do the research BEFORE we begin to create to ensure 3 valuable ideas 

  1. Are people looking for it
  2. How Will You Monetize It
  3. What keywords need to be in place to ensure it’s found in search queries. 


Oftentimes, we aren’t successful in our content strategies because we don’t plan ahead to ensure we understand where all roads lead that way we know what to measure as a result of our efforts. 

In today’s episode, we cover how to plan and how to get the necessary research done to ensure your success. 


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  5. Get your hands on The Social Media Takedown Course here —>>> https://kaes-courses.thinkific.com/courses/the-social-media-takedown
  7. Get Access to the Content Planning Guide to Learn How to Research Great Content Ideas for Yourself for only $7 —>>> https://kaewhitaker.com/courses/content-planning-phase-1-blueprint-research/ <<<—
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Kae Whitaker
Kae Whitaker

Kae is the founder of Kae Whitaker Media Group, a boutique digital marketing firm located in Katy, TX.

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