Hey friends, hey, welcome to another episode of HER 360. I’m So glad you’re here because today we’re going to be talking about driving social media engagement by building community.

Community is important, especially when we’re trying to accomplish our business goals. The whole goal of a community is to move people from being transactional in their relationships to becoming emotionally invested in your business or your organization.

There’s a strategy to accomplishing that through your community, and there are quite a few things that you want to consider as you’re determining how you’re going to build out your community, which is what we will discuss today.

building community to drive social media engagement

Now when I say community, especially in these first few episodes, I want you not to think about where you’ll deliver the community, but instead, we’re going to go from a big picture.

We always start with if the world was perfect and we could have it however we wanted it, we’re going to start there and work our way backwards.

Where we’ll deliver the community is somewhere far down the road, but today I want to have a conversation about why Social Media Community is important and I want to help you understand what a community is.

Once we’ve had that conversation I want to empower you at the end of this episode to go and start to strategize on your ideas of what type of community you want to establish for your business and in your organization.

I’m also going to give you a little bit of homework, and then once you’re done with that homework, when the next episode comes out, we’ll go a little deeper into this conversation.

Now, let’s jump into today’s episode.


Kae Whitaker
Kae Whitaker

Kae is the founder of Kae Whitaker Media Group, a boutique digital marketing firm located in Katy, TX.

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