how to handle facebook stories for business

Facebook Has Stories Now What?!?!

Hey Hey Hey!!!

I wanted to write a quick post to give you a minute to breathe, Facebook has a new features with Stories, now what?  I’ve got this question at least 10 times before 10 o’clock this morning so I thought it would be a good idea to come here and chat with you about it in the event you just flipped out and almost had a heart attack.

So first things first, let’s walk through this a minute in the event you haven’t seen the feature yet.  If you’re familiar with Instagram you’re familiar with the story feature that our friends over at snap chat made oh so popular right?  Well Facebook has joined the crew and it looks a little something like this.

You can find the stories feature in the top of your newsfeed like such

Once you’ve found the stories feature and you access it, the interface is pretty similar to Instagram with some slight changes, that I won’t go into in this post.  But here’s a quick look at what it looks like once you’re in there.

 

Now the question of the day from several business owners that I’ve talked to is as a business is this worth the time and the energy and this is what I want to address today.

Should I use Facebook Stories as a Business?

The short answer to this question that I’ve been giving people all day is this, if you are using Facebook properly as a business with a business page, this feature WON’T DO YOU MUCH GOOD because all of your relationships are on your business page, at least they should be.  Even as a relationship marketer I do not use my personal page much at all, so just because the feature is there does not mean it’s going or benefit me.

Remember Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. (Taken directly from their business page, Facebook.com)  It is a direct violation of Facebook’s rules for you to do any type of promotion for your business from your personal profile, even though a lot of your friends are still doing so (I know you aren’t because you value your time and don’t take risks of shutting your existence on Facebook down by promoting your business from your personal page).

So a very easy way to gauge whether a feature that Facebook releases is going to be beneficial to your business is whether or not they release it as a business page feature or for your personal profile.  Facebook is very much aware that you use them for business, which is why they created a monster house on feature like Business Pages.  As a matter of fact, they want you to use them for business, contrary to popular belief.

So to take some of the stress off of you, I’m going to say calm down grasshopper and keep building great awareness using Instagram stories or Snapchat.  This feature isn’t for you CEO if it was it would be made available on your business profile.

Now because I know this may trigger a question or two, please leave them in the comments of this post and I’ll answer all of your questions on my next Facebook live broadcast.

What if I like stories and I want to use them?

Use Instagram.  Short is Instagram doesn’t limit your ability to promote from a personal or business profile.  While it’s good practice to have a business profile you can do whatever you want with Instagram, and the tool in itself is a great way to build rapport with your audience, and extend a very personal approach to your brand.

We can talk way more about this in another post, but that’s the short answer to that question.  If you have any other questions feel free to leave them in the comments as promised on my Facebook Live Friday I’ll answer them there!

Hope this post helps you on today.  Can’t wait to hear your feedback soon!

One more thing…

If you’re a business owner that is looking for a community of entrepreneurs that are using social media to make a difference in their business and getting insight from me weekly on how to do so, you might want to check out my inner circle program called “The Social Lab.”

You can learn more about the Social Lab by clicking here —>>> Learn more about The Social Lab <<<—

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